The rapid adoption of digital mediums has brought a drastic change in the way we consume content. Today’s readers are moving from traditional mediums to newspapers, books and television to social media, e-Books, and mobile apps for their content needs. Given this shift in user behaviour, here are 6 actionable content marketing tips every brand should consider when providing online content marketing to their target audience.
- Know Your Audience
Before you start looking for content marketing services, you need to have a thorough understanding of your audience. You should have clear answers to questions like:
- Who is your ideal reader (age/income/location)?
- What are their preferred content channels (Facebook/Email/YouTube)?
- What kind of digital content (blogs/videos/e-books) do they consume?
- Which are their preferred online communities?
Be specific as you can. If you picture them in such detail, you will feel you are actually addressing a real person when you are writing. This will ensure your content addresses the pain points of your target audience and doesn’t come across as generic information.
- Do Keyword Research Before You Write Your Content
As part of knowing your audience, you need to get inside their minds and find out what keywords they use while searching for your products and services. These keywords will be very useful in creating a content calendar. If you consistently create original, engaging and informative content around these keywords, you are likely to be rewarded by Google with an improvement in your search rankings.
- Blog Consistently
Content marketing is a long-term strategy and not a one-time campaign. One of the best ways of producing content on an ongoing basis is through blogging. Whatever business you’re in, it is advisable to have at least one new blog post every week. Some businesses need blog posts at a higher frequency than once a week.
Once you have a blog, your content marketing agency needs to monitor it regularly using analytics. Detailed statistics can be very helpful in constantly redefining the content calendar and keeping it in sync with the content needs of you target audience. For example, if you see a particular post is getting more hits than others, you can create more posts on a similar topic.
- Develop Variations in Your Content
The goal of your content should be to inform, entertain, and engage your end reader. To keep the readers engaged and surprised, you should avoid sticking to a single form of content. Feel free to experiment with new types of content.
Apart from blog posts, you can create infographics, videos, podcasts, webinars, games, quizzes, and more. Also, make sure the content is not about your updates alone, but should cover the latest trends in your industry, which will be relevant to your target audience.
- Maintain a Consistent Brand Voice
Depending on their target audience and products/services, every brand has a unique personality and voice. A unique brand voice helps your content stand out in the crowd. Examples of brand voice are youthful, bold, formal, etc. Brand voice is defined by the choice of words and the way sentences are constructed. If you are producing content which does not reflect your brand voice then that content will not fulfill your goals.
- Repurpose Old Content
For content marketers and strategists, repurposing old content is a time-tested strategy of generating content consistently. For instance, if a particular blog post has seen a lot of visits, it may make sense to make an infographic out of it. Alternatively, you can create a detailed e-book based on the same topic. You can also update your older articles with new facts and data to keep them fresh. If the content is useful, you will be surprised to see the number of visitors on the repurposed content.
Digital marketing is an ever-changing space and brands always need to be on their toes. From adopting new tools & platforms and to developing creative strategies and understanding new media formats, you need to be up-to-date on everything to beat the competition. Content marketing is an integral component of any digital strategy.
If you’re looking for a content marketing agency in India, contact Spenta Digital Pvt Ltd to catapult your brand into the spotlight. We are a division of Spenta Multimedia, a renowned name in custom publishing.
We have an in-house team of content professionals, including content writers, SEO specialists, graphic designers, and social media professionals who can handle all the content marketing needs of your brand.
Contact us now to know more about how we can leverage content to fuel the growth of your business.