Pay Per Click or paid advertising is a key element to increase leads for growing your business. However, getting your website ranked on Google requires in-depth knowledge and a lot of work.
By following the tips below, you and your AdWords agency in Mumbai should be able to launch an effective PPC campaign that will bring in new visitors to your business site.
- Target Right Customers
Half the battle is won when you understand who can afford your products or services. By targeting right customers you not only increase your campaign’s ROI but you are also likely to get more valid conversions.
- Keep Relevance Between Keywords and the Landing Page
Ensure the PPC landing page matches the keywords that you are bidding on and that the landing page matches the promise the ad has shown. Irrelevance between keywords and PPC landing page will not only annoy customers but will also waste your time and money spent on the ad.
3. Ensure Your Landing Page Is Optimised for Mobile
No matter how small or big your business be, ensure your Pay per click marketing agency in Mumbai creates a mobile friendly landing page. When you are paying a certain amount to get maximum traffic to your site you want to get the best ROI. However, by ignoring mobile optimization you will be limiting the success of your AdWords campaigns.
- Split Ad Groups
You can improve your campaign’s quality score and click-through rate (CTR) by splitting up your ad groups into smaller and more relevant ad groups. This tactic will help you create more targeted ad text and landing pages.
5. Use Ad Extension
Ad extensions make your ads more appealing and give you more clicks. It is a great way to improve CTR. An ad extension not only attracts potential customers but also provides additional relevant information by being present in the ad.
6. Include Remarketing
Most of PPC campaigns maximize their potential with remarketing. By just adding a piece of Google remarketing code, you can enable other sites to show your targeted ads to users who have already visited your site. In short, it’s a great way to remind customers about your brand and entice them to come back for more.
Spenta Digital Media is one such digital marketing service in Mumbai that can help you run an effective PPC campaign for your business. By implementing the best practices of PPC our team will ensure you get great ROI.
For more information visit: http://www.spentadigital.com/