Did you ever feel like some ads are stalking you around the internet? Did you ever feel like you are being followed around the web? Every site you visit, do you see pop-ups with items you have previously seen on another site? Yes, right!!
This kind of internet behavior might look a little creepy to you, however, there’s nothing to worry about. It’s not a malicious activity and this isn’t spyware.
This phenomenon is an advertising practice called “Remarketing”. It is a popular technique used by many online advertisers and digital marketing services in Mumbai. Through this practice, they help brands establish a strong digital presence – worldwide.
You visit a shopping site, and you like a pair of shoes. However, you wish to buy it later when you have enough money to spend. When you move on to a new site, the advertiser will target you with ads to remind you of the site or product that was previously viewed.
The way advertisers track information about the sites you’ve visited is through placing ‘cookies’ on users’ browsers when they visit a site. There are many variations to this tracking technique. However, Google has offered this service to make it possible for clients to try and win over the potential customer at a later stage. Moreover, this practice not only saves advertiser’s time but it also helps them save a lot of money.
This advertising technique does make some people uncomfortable. However, as a normal internet user, be assured there’s really nothing suspicious or evil going on here.
Use of Remarketing
Remarketing might seem like magic at first glance; however, it’s not as simple as it looks. There are a number of important elements that go into a remarketing that make them work:
So if you plan to run your start-up company and wish to implement the remarketing strategy to enhance your business, you need to take help of a digital marketing team who has extensive experience in managing remarketing advertising.
Spenta digital team is one such digital marketing agency in Mumbai that will help you make that smart move. We are experienced experts in digital advertising, and we can help you produce ads that get noticed, leading to sales of your products and services. Moreover, by keeping the marketing cost down, we give you more ease time and space to concentrate on your business.