The rise of social media has taken online marketing to a whole new level. Whether it is banks, realty developers, consumer brands, or B2B businesses, every brand is looking for a social media agency to handle their social media profiles. Paid advertising on Facebook, Twitter and other channels is another area where a social media agency comes in handy. What’s interesting is that even well-established global brands are engaging in social media marketing to take their businesses to the next level.
At Spenta Digital, we handle social media marketing for several well-known brands. Based on our experience, we have put together some information to put in perspective the importance of social media.
Social Media Drives Traffic to Websites
Every social media profile provides a straight gateway to your website. A well-designed social media page can consistently earn visitors and overtime increase that number. Each post, image, video or comment shared on social media gives an opportunity for someone to react. And every reaction could lead to a site visit, and eventually a sale.
Social Media Enables to Reach New Audience Locally and Globally
One of the biggest advantages of social media is its ability to quickly and easily connect with several people at a time. Social media not only allows you to reach out to your existing fans, but also helps in expanding into new audiences, both locally and globally.
For businesses targeting international customers, social media is a cost-effective way of globalizing their brands. It gives you a chance to be a part of your customer’s purchase journey without spending much on international visits.
Social Media Increases Engagement
Regular communication with customers is important for every business, and social media is the best medium to do it effectively. Through social media, you get a chance to listen to your customers, understand their sentiments and share your views. Some of the popular online engaging tools used on social media include games, quizzes, contests, etc.
Also, social media is a two-way gateway. A greater number of likes, shares, tweets, follows, mentions, and tags means you are getting a response from your target audience. Likewise, a lack of response on social media indicates you need to do more to capture the attention of your prospects.
Social Media Improves Reputation
Social media is an excellent tool for improving the online reputation of a business. Positive updates and positive comments about a company can help you generate customer goodwill and loyalty. Since people are free to share whatever they want on social media, good words about your business by your users can significantly influence others.
Sometimes it takes a while for traditional business practices to die. However, it’s a fact that one-way communication to consumers through TV, radio, and newspapers is closer to death’s door. At this point of time not having an active social media presence is like being in a closed igloo. If you really want to stay ahead of your competition, you need to engage with a professional social media agency to promote your brand.
Spenta Digital is a leading social media agency in Mumbai with an in-house team of social media strategists, social media executives, creative designers and content writers. We help brands in ideation, creation and publishing of social media content. We regularly share performance statistics with our clients and work closely with their marketing teams to drive consistent progress.
If you’re looking for a social media agency in Mumbai, contact us now to know more about our capabilities.