Brand: NABARD (National Bank for Agriculture & Rural Development), the apex development bank, set up by the Government of India.

Brief: The 10-year old web portal of NABARD was set for a much-needed revamp. The young and energetic corporate communications team made one thing clear: We want to break free from the image of a “traditional government bank.”

Action: We revamped the information-heavy website of NABARD with a completely fresh approach towards design, content, and informational architecture. The website was developed keeping in mind scalability and ease-of-use for end users (farmers.)

We delivered the revamped website, including several back-office modules, in 6 months. Going forward, we will be updating the portal with fresh content & optimizing it for increasing traffic.

Outcome: ‘WOW’ is what we aimed for and delivered, increasing traffic by 35%. Thanks to our dedicated servers in place, we maintained a site load time of less than 5 seconds even with a new design & rich content.