Content marketing services involve creation of high quality, valuable and engaging content to inform, engage and persuade target audiences. As a strategic form of marketing, content marketing offers numerous benefits to brands. Key advantages of content marketing include improved branding, better visibility in search engines, establishing of thought leadership, improved customer relationships, and ultimately higher sales.
Why Choose Spenta Digital for Content Marketing?
Experienced in-house team of content writers, graphic designers & SEO professionals
Our team of content marketing professionals has vast experience in developing content for leading brands. Every member goes through a rigorous testing and selection process before joining our team. And because it’s an in-house team, we are able to provide our clients with seamless reliability and consistent quality.
Strong legacy of providing content services to leading brands
For more than two decades, the Spenta brand has been synonymous with providing high quality content services to several well-known brands across India. Our strong legacy and industry know-how puts us in a competitive advantage when it comes to offering content marketing services. Our services are used by reputed brands in Banking, Financial Services and Insurance (BFSI), real estate, healthcare, consumer and other sectors.
End-to-end content marketing services
We provide end-to-end content marketing services, including preparing content strategy, performing competitive content analysis, developing editorial calendar, content generation, publishing, and conducting periodic content audits. And with a broad range of content formats offered, we are a one-stop shop for content marketing services in India.
Specific Solutions for different marketing objectives
Before undertaking any new project for content marketing, we thoroughly understand the specific marketing objectives of your brand. Depending on your overall objective – whether it is branding or establishing thought leadership or lead generation – we recommend specific content marketing solutions.
Content Formats Offered by Spenta Digital:
Website Content: We offer original, compelling and engaging content for websites of all types. The process for website content begins with creating an overall outline and structure for the content. Once the outline is approved by the client, we proceed with keyword research for individual pages. Subsequently, our team of content writers creates unique content for the website, while ensuring optimal utilization of keywords.
Email Newsletters: We provide end-to-end content marketing services for email newsletters. Our services include creation of content outline, content writing, designing visuals, and ultimately converting the content into mobile-responsive HTML format.
Blog Posts: Blogging is an integral component of any content marketing strategy. We provide a wide range of blog posts, including listicles, how-to articles, guides, and more. We start off with preparing a blogging calendar for a specified time period ranging from 3 months to a year, based on the client’s marketing objectives. Once the calendar is approved by the client, we proceed with keyword research and the creation of content using the shortlisted keywords.
Infographics: Infographics are an excellent way of communicating complex ideas in a visually appealing and easy-to-understand format. We offer all major types of infographics, including how-to’s, timelines, listings, processes, comparison, etc. With an in-house team of content writers and graphic designers, we eliminate the hassle of dealing with multiple agencies for creating infographics.
Landing Pages: We create persuasive content for landing pages for different types of marketing campaigns. Our team of content writers and graphic designers has extensive experience in designing compelling and result-oriented landing pages.
FAQ’s: Be it an e-commerce website or a corporate website, a section for Frequently Asked Questions (FAQs) helps immensely in bringing prospects closer to sale. We create detailed FAQs, which answer all key questions of your prospects in a simple, easy-to-understand and jargon-free language.
White Papers: As one of the most effective forms of content marketing, white papers go a long way in improving credibility and establishing thought leadership. White papers also help in generating high quality leads and getting contact details of visitors. Our team of copywriters can create well-researched and appropriately formatted white papers to address the burning questions of your prospects.
Flipagrams: Flipagrams, which are short videos created out of images, music and video clips, are an excellent way of visual storytelling for brands. We offer creative and visually-appealing Flipagrams, including outlining the concept, preparing the script, and adding appropriate music to the content.
Polls, Quizzes & Surveys: We offer all major forms of interactive content for greater engagement and improved understanding of your audience. Right from conceptualizing polls, quizzes and surveys to final execution, our team of content experts and creative designers can handle them all.
Press Releases & Company News: Press releases & announcements help in improving branding and increasing traffic to your website. Our skilled writers have vast experience in writing effective press releases and company news.