One of the biggest digital marketing trends of recent times has been the growing focus on Quora. Today underestimating the value of Quora can be one of the worst mistakes you can make for your online marketing.
Quora is a knowledge pool. It’s a platform to ask queries and connect with people who contribute unique insights and quality answers. Since Quora has million visitors every month, building your brand’s presence on Quora can help increase traffic to your site. It can help generate more leads and increase your brand awareness online.
Here we bring to you 5 reasons why your digital marketing company in Mumbai needs to make use of Quora in its overall marketing strategy:
1. Source Of Long-Term Traffic
Quora has a distinct edge over other question and answer forums because of its highly monitored content. All user profiles are strictly verified and the content is routinely checked for quality. The questions posted on Quora last for many years and are constantly updated with new answers. Hence Quora proves to be a good source for driving long-term traffic to your website by a wide margin.
2. Helps You Market Your Content
Quora is one of the best ways to amplify your content. However, the key here is to be subtle about promoting your website. While replying the question, you need to introduce your brand slowly within your answer and end it with your website’s link. This will cultivate interest and will actually make users curious enough to visit your website.
Note: Ensure your content marketing agency in Mumbai provides helpful information according to the question posted, to ensure relevancy. Dropping keywords with abandon and speaking extensively about your brand with little to no connection to the actual question will decrease your chances of showing up in search results.
3. Improves Your Ranking In Google
Quora is one of the highest ranking sites in Google search results, hence it proves to be a powerful SEO tool to drive traffic to your site. You and SEO marketing team in Mumbai should use Quora effectively. By strategically using important keywords with the help of keyword research tools, you can increase your chances of showing up in the top results within no time.
4. It Helps You Find Crucial Influencers
If you are struggling to find key influencers for your brand, Quora could be a great resource. There are many users who have repeatedly established their credibility on Quora. Because of their highly informative answers – these users are identified as key contributors by Quora. You and your social media company in Mumbai can engage with these contributors by providing comments to their answers or by answering their questions. You can even directly reach out to them and ask if they would be interested in helping you promote your brand.
5. Lets You Establish Yourself As An Authority
Quora can help you establish your authority online. By continuously providing meaningful, informative answers to your consumer’s questions, you get a chance of demonstrating yourself as a subject matter expert. With this activity, visitors look up to you as someone who is knowledgeable. It makes your brand an authority in its field and increases trust among consumers.
Finally, building an authority can take some time, however, its worth the effort you put in.