7
6
Become WorldWorthy Campaign
With an aim to reposition the industry as one that embraces next
generation expertise viz. Analytics, RPA, Big Data, much beyond
its low-hanging fruits of cost efficiencies decades ago, NASSCOM
BPM Council launched the Become World Worthy campaign.
In the pilot phase , the program reached 7,500 students across 10
colleges through campus connect programs in Seshadripuram
College & Presidency College in Bangalore and Chandigarh
University & Chitkara University, Chandigarh.
The purpose of the program is to educate students about the BPM
industry through posters, banners, videos, motivational talks,
interactive sessions and more.
Reach out
to ~75,000
students
across
80-100
academic
institutions
Digital
and social
outreach
First-of-
its-kind
industry
portal
Pan-India
media
interactions
and campaign
Evangelize and
co-opt state
governments as
stakeholders
BWW’s
Agenda
BWW CAMPAIGN
Image Courtesy @Shutterstock.com
